AllTrails 2.0

Helps you find the place to rest during navigation

2023.04 — 2023.05

A dark background chart titled 'Competitor Exploration' with axes labeled 'Common route' to 'Personal route' and 'User isolated' to 'User converged'. It features icons representing a running app, a hiking app, and a trail app, with the trail app icon enlarged and labeled 'SPACE FOR ALLTRAILS'.

Summary

AllTrails is a popular mobile application designed for hikers, mountain bikers, and outdoor enthusiasts. The app provides detailed trail maps, reviews, and photos from a community of millions of users worldwide. AllTrails has a user base of over 25 million people, making it one of the largest outdoor recreation platforms in the world.

Deliverbles

User journey for Audio guide

Product requirements & user stories

Wireframes

USER PAINPOINTS

CHANGING DESTINATION DURING NAVIGATION

How might we

Enrich the riding experience

Reimagine the process of guiding and communicating?

Features 1: Audio guide during riding process

Four smartphone screens displaying a map application with various features, including activity tracking, voice navigation, route recommendations, and points of interest.

USER FLOW

Features 2: Adding Challenge to build community

Four smartphone screens displaying a fitness app with challenges related to cycling and trail exploring, set against a dark green background with large green numbers 1 and 2.
A smartphone displaying a GPS navigation app with a map of a city, showing streets and landmarks, and a route on the screen.
Venn diagram showing challenges related to user community system and changing locations, with overlapping circles representing different destination goals.
A timeline graphic labeled 'Process' with steps for Research, Proposal, User Flow, and Product Integration, displaying a wavy, gradient green design.

User communicate through photos

AllTrials 1.0

No audio function

Close-up of two smartphone screens displaying park and trail app interfaces. One screen shows text, 'I WANT TO TAKE A NAP. GIVE ME A PLACE.', and the other shows a park scene with a fountain and green trees with the text 'Paley Park Fountain loop'.
Presentation slide titled 'Audio Navigation' with the subtext 'Adding voice guide fuses creative algorithm and the audio together, recommend the place of users need in efficiency.' showing a smartphone map interface, a bright green screen with bold text 'TELL US WHERE YOU WANT TO GO!', and a screenshot of a navigation app with a paused activity recording.
Screenshot of a user interface with a dark green background, featuring sections labeled 'Features', 'Voice guide', 'Audio Control', and 'comments route'. There is a prominent light green box on the left with bold text 'TELL US WHERE YOU WANT TO GO!' and a microphone icon at the bottom. The comments route section contains a green message with a quote about a park and fountain, ending with a peace symbol icon.

ALLTRAILS 2.0