Link NYC

Guide you back home safely

2022.09 — 2022.10

A digital display listing key features of a public Wi-Fi kiosk, including device connectivity, city services, free calls, emergency button, USB charging port, sleek design, and HD displays. The kiosk has a touchscreen with colorful graphics, a phone with a keypad, and a scanner at the bottom.

Summary

LinkNYC is a public communications network in New York City that provides free Wi-Fi, phone calls, device charging, and access to city services through sleek kiosks. With over 1,700 locations across the city, LinkNYC offers fast and reliable connectivity, enhancing digital access and connectivity for residents and visitors alike.

Deliverbles

User journey and wireframes

Product requirements & user stories

Color palette and UI deliverables

An outdoor scene with a bicycle locked to a bike rack in front of a digital kiosk, which displays a green screen with the message, "Hey, How was your day? Stay connect with Link NYC." There is a brick wall and a utility pole with wires.

Nighttime street scene with an electronic sign displaying a suspicious man alert near 360 1st Ave, partially obscured by tree leaves.

Map of Manhattan showing blue dots representing data points concentrated along streets and the waterfront.

LINK NYC Location Map

How I started

The level of hate crime has been raised after covid time. To help Asian women walk safely back home, I designed this project about LinkNYC, aiming to ensure the safety of women walking home alone at night.

By clicking the "report" button on their phones, LinkNYC becomes a beacon to guide them home. These reports can alert relevant authorities and community members, raising awareness and taking necessary measures to ensure the safe arrival of women.

By combining technology and community collaboration, this project aims to enhance women's safety at night and provide real-time support and alert mechanisms.

Smartphone screen displaying a nighttime cityscape with a person walking confidently, holding a phone, and a message promoting guided light tower navigation at midnight.

Problem statement

FBI data from 2020 indicated there was a 77% increase in Anti-Asian hate crimes, up from 158 in 2019 to 279 in 2020.

Hate crimes jumped 342% 2020 — 2021

Anti-Asian crimes increased 124% 2019 — 2020

How might we make people feel safe when getting back home alone during midnight?

LinkNYC allows passingbys to walk safe in midnights by setting path home before departure, and brought them easier way to report crime.

Persona of Adrianne

A sequence of illustrations showing the use of safety extensions and kiosks at a bus stop to help pedestrians and travelers be safer and more alert, with scenes of people scanning QR codes, using smartphones, and feeling secure thanks to technological cues.

Storyboard of Adrianne walking back home

Key features

Responsive kiosk

Schedule a new way back home in a safer way by the information collected from citizen.
Calling the police

Call 911 from phone and upload information to Link NYC and schedule a better way home.
Reliable

Kiosk become brighter as user come closer to the LinkNYC, the pasing by are being notified.

onboarding page

Get started quickly

Guiding

New way schedule Link NYC

Emergency situation

detect sever movement

What People Are Saying

“I find this feature very useful, and sometimes it's more secure to go home alone at night.”

— Ariel

“I like the design visual, but I would like to see a more prioritized interface.”

— Serena

“I like the design, but considering that walking while looking at the phone will not be dangerous?”

— Alan

Nighttime city street scene with a crosswalk, a traffic light showing red, parked cars including a USPS mail truck, and buildings with illuminated windows.